Press Release: 2016 Art Van Charity Challenge

May 18, 2016 

PRINCESS ALLI FOUNDATION JOINS THE 2016 ART VAN CHARITY CHARITY CHALLENGE 4 ON CROWDRISE

Help Princess Alli Foundation win $100,000 by donating to its CrowdRise campaign  Olivet, MI – Princess Alli Foundation has joined the 2016 Art Van Charity Challenge, a fundraising competition on CrowdRise, the largest crowdfunding platform for good. For the third year in a row, Art Van Furniture is sponsoring a CrowdRise Challenge and is donating over $300,000 in prize money to organizations supporting children, health and human services in Michigan, Ohio, Indiana and Illinois. Princess Alli Foundation has joined the Challenge on CrowdRise in hopes of raising money to support its hospital care package project and make expansion to other Michigan children’s centers possible.

Says Melanie Russcher, Founder & CEO of Princess Alli Foundation: “We are thrilled to be a part of the Charity Challenge this year to help us raise funds for our programs and also because of the opportunity to spread the word about our mission to support families.

The 2016 Art Van Charity Challenge launches on CrowdRise on May 18th at 12pm ET and runs through June 22nd at 1:59:59pm ET. The team that raises the most during the Challenge wins $100,000 and 2nd-10th place prizes can win $1,500-$50,000. Weekly Bonus Challenges enable charities to win up to another $75,000.  CrowdRise Challenges are innovative fundraising competitions for charitable organizations designed to build capacity, create massive engagement and leverage, and use the power of the crowd to provide new meaningful funding streams for organizations in every sector.  To help Princess Alli Foundation win the 2016 Art Van Charity Challenge head to https://www.crowdrise.com/princessallifoundation

ABOUT PRINCESS ALLI FOUNDATION Princess Alli Foundation is a 501(c)(3) public charity that was founded in April 2015 to support the families of children with illnesses in memory of Allison Ruth Russcher. Since first beginning its Care Package Project in 2015, the Olivet, MI based nonprofit has provided more than 2,500 food and toiletry care packages to pediatric families at Sparrow Hospital and Helen DeVos Children’s Hospital. Funds raised during the Art Van Charity Challenge will help expand its Care Package Project to other Michigan hospitals.

ABOUT ART VAN FURNITURE Art Van Furniture is the Midwest’s largest furniture retailer and America’s largest independent furniture retailer. The company operates 100 stores throughout Michigan, Illinois, Ohio, and Indiana, including freestanding Art Van PureSleep mattress stores, Art Van Flooring stores, and Art Van Furniture franchise locations as well as a full service e-commerce website. Founded in 1959, the company is family-owned and headquartered in Warren, Michigan. Visit artvan.com for more information.

ABOUT CROWDRISE CrowdRise is the world’s largest and fastest growing online platform dedicated exclusively to charitable fundraising. CrowdRise is used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the most famous artists and athletes in the world to creatively leverage their resources and networks to unlock the power of the crowd and raise hundreds of millions of dollars to support positive social missions.  Founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and powered campaigns that have raised over $250 million to date. For more information, visit CrowdRise.com.

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